FRANCO CACCIA

I've spent over 15 years immersed in the dynamic world of fashion and sporting goods, navigating through various roles that have shaped my understanding of business strategy and operations across LATAM. My journey has been driven by a genuine passion for innovation and collaboration. I believe that every challenge is an opportunity to learn something new—whether it’s enhancing financial performance or fostering high-performance teams.

My last position, as a General Manager at New Athletic Group, I was focused on steering our commercial operations while emphasizing strategic growth. One of my proudest moments was leading initiatives that resulted in a 30% increase in overall sales at PUMA Mexico. This wasn’t just about numbers; it was about aligning our team’s vision with market demands to create something truly impactful. Throughout my career, I’ve had the pleasure of working with some fantastic brands like Reebok and PUMA Group. At Reebok as the Commercial Director for Sales Channels, I orchestrated initiatives that not only fortified our market position but also established long-lasting relationships with stakeholders. The thrill of seeing our omni-channel strategy come to life was incredibly rewarding.

Outside of work, I’m passionate about mentorship—sharing insights from my journey with those who are just starting theirs brings me joy.

Skills: P&L Management, Omni-channel Strategy, Commercial Operations, Team Building & Strategic Direction.​